Facebook Redesigns Page Insights To Give Businesses Clearer, More Actionable Data

Facebook is announcing some changes to Page Insights (the analytics tool for monitoring the performance of your Facebook Pages) ? in fact, Product Marketing Manager Galyn Burke told me that this is the first time the Page Insights interface has been updated since October 2011. Now, the specific changes may sound a little arcane to folks who aren't don't actually use Page Insights, but Burke said the update is, in large part, a response to something that Facebook has been hearing from Page owners: "Don't just tell me how my Page is doing. Tell me how I can do better next time." Ultimately, if the update works as expected, businesses will have a better sense of what is and isn't working on their Pages, so they can create better, more engaging content ? and perhaps spend more on advertising with Facebook in order to promote that content.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/oAH5UO0tMKc/

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