Friday, July 27, 2012

Causes and ?Not For Sale? Crowdfund REBBL Beverage Startup That Fights Slavery

REBBL drink30?million slaves in the world need help, but startups are more sustainable than charities. So rather than raise donations, Causes.com is crowdfunding anti-slavery group Not For Sale's new beverage startup REBBL. The company will employ freed slaves in the Amazon, and reinvest proceeds into projects that combat human trafficking. Two weeks in, REBBL?is half way to its goal of raising $150,000 in a month, and today the first bottles of Organic REBBL Hibiscus Mint Tea are coming off the production line. If it can raise another $75,000 in the next 13 days, REBBL will prove that crowdfunding can launch not-for-profit startups, and remake the concept of charity for the digital age.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XorKjM3RvMU/

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