EveryMove Nabs $2.6M From Blue Cross, BuddyTV Co-founder To Help You Reduce Health Costs

EveryMove, an alum of TechStars' Seattle accelerator program building what they've dubbed a "mileage plan for health benefits, today announced that it has closed a $2.6 million round of series A financing. Participating investors include Penera Blue Cross, Blue Cross, Blue Shield of Nebraska, BlueCross BlueShield Venture Partners, Founders Co-op, Summit Capital, Jonathan Sposato, Voyager Capital Partner Geoff Entress, Matt Shobe, William Lohse, BuddyTV Co-founder Andy Liu, Ken Kuntz, and others. Founder and CEO Russell Benaroya tells us that the way health care is set up (in the U.S.) today, the people making healthy lifestyle choices end up subsidizing those who are making unhealthy decisions; instead, they should be rewarded for it. If the country is going crazy for consumer-centric healthcare, then that inherently demands that people be given control over their health (and healthcare). That's where EveryMove comes in.

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