After nabbing four of the eight awards handed out at last year's Fashion 2.0 Awards, apparel brand DKNY was once again recognized for its use of digital media, taking home awards for Best Twitter and Best Blog by a Fashion Brand. The honors are well deserved. DKNY's Twitter account and Tumblr blog, both of which are run by Donna Karan International SVP of Global Communciations Aliza Licht, are entertaining, informative and exceptionally on-brand. The Twitter account features, among other things, live blogs of CW show Gossip Girl each week, and frequently engages in conversations with followers of all stripes. Meanwhile, the brand's Tumblr has become a go-to resource for humor-laced PR advice.
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Winners were determined entirely by popular vote, following an open nomination round. One award -- the Fashion 2.0 Visionary Award -- was presented for the first time to Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson, and was exempt from the voting process.
The awards, handed out for the third time at the SVA Theatre in New York City Wednesday evening, are designed to recognize innovation in an industry that, before the latter half of 2010, was sincerely behind other industries in its adaptation of digital media.
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A full list of nominees and winners (in bold) are displayed below.
Best Twitter
@BetseyJohnson
@DVF
@DKNY
@OscarPRGirl
@RachelZoe
Best Facebook
Bergdorf Goodman
Burberry
Dior
Gucci
Oscar de la Renta
Best Blog by a Fashion Brand
Alice & Olivia
DKNY PR Girl
Kate Spade
Rebecca Minkoff/ Minkette
Tory Burch/Torypedia
Best Website
Burberry
Coach
Elie Tahari
J Brand
Marc Jacobs
Best Mobile App
DVF
GAP Style Mixer
Ralph Lauren Collection
Tiffany & Co. Engagement Ring Finder
Victoria?s Secret for iPad
Best Online Video
Bergdorf Goodman ?Unleashed?
Lanvin Fall Winter 2011-2012 Ad Campaign
Norma Kamali 3D Spring 2012 Collection
Prada Spring/Summer 2011 Video Campaign
Rachel Roy Holiday Kindness Series
Next Big Thing in Tech
Pose
Snapette
Stylitics
Top Innovator
Burberry
Coach
DKNY
Kate Spade
Oscar de la Renta
Graphic courtesy DKNY
This story originally published on Mashable here.
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